The Gaming Giant Brings Onboard Apex Legends Lead to Boost Challenged Hero Shooter Ambitious Title
2K Games has appointed Ben Brinkman from the creators of Apex Legends to direct the development team at their internal studio, which is currently crafting the forthcoming over-the-shoulder action-packed title known as Project Ethos.
Leadership Change Follows Lukewarm Feedback
Brinkman assumes the leadership position at the development studio following the exit of previous head the ex-Sledgehammer Games executive, who was reportedly let go due to Project Ethos' underwhelming initial reveal last autumn.
Recently, the company's top executive David Ismailer notified team members about this decision through an official communication, which stressed that early feedback sessions had shown the necessity for a clearer vision.
The president noted that the team is now reimagining the project with a revised vision, aiming to better meet community desires.
A Pattern of Key Hires
The news echoes a comparable move taken by 2K Games in August, when they brought on Rod Fergusson from Blizzard to work on the beloved franchise studio Cloud Chamber.
Below is the entire message from the president's communication:
Dear Team—
I understand you all just finished your gathering - I trust you’re as enthusiastic as I am with the good news. Previously I shared you all a update, I expressed the following: “I am confident in this crew. You all are some of the most dedicated and innovative developers we have had the pleasure to collaborate with - and we’re looking forward for that partnership to persist.”
With your dedication and flexibility, especially over the past twelve months, you continue to prove that.
The player input from last fall’s Project ETHOS demo was informative. It confirmed the potential of a roguelike shooter but indicated we still had work to do. It uncovered the requirement for a clearer vision.
It’s been inspiring to see how far you’ve advanced. You took the feedback to consideration and reimagined Project ETHOS with a revitalized direction - one that’s ready to deliver on its ambition to our players.
The belief in Project ETHOS grows every day. To advance the incredible progress you’ve made, It is a pleasure to welcome the new hire as the latest Lead of 31st Union. Following a period of discussions, Ben comes aboard us on Monday, October 20.
Ben’s guidance and expertise in the competitive gaming space is extensive, having dedicated the last 15 years developing and overseeing some of the most recognizable titles in gaming, including the acclaimed shooter, and lately, Apex Legends.
Please join me in receiving Ben in the coming days. We are all eager to continue observing the evolution of the game in the months to follow.
David
Background of the New Leader
The appointee presently holds the role of executive producer and head of production at Respawn Entertainment for their flagship title. He previously was employed at Treyarch and Activision in various development positions on the iconic franchise games, and, earlier in his career, had stints at other industry leaders.
Game Information and Concept
Project Ethos was revealed in last year alongside a early access event. Then, the developers described the game as a "no-cost, 3rd-person action-packed experience and an thrilling advancement on the category."
"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in live gameplay to fit your unique tactics," the description explains. "Challenge the rivals with unique powers, challenges, and obstacles that change every match. Do you leave securely with your valuable rewards? Alternatively aim high, gamble everything, and pray your team can secure victory? The choice is in your hands."
The game does not have an confirmed debut schedule or platforms, but fans can anticipate further news as production advances.