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TikTok Grants Viewers Control to Limit AI-Generated Content in Their Feeds

The platform is rolling out a fresh option that permits them to cut down on the quantity of AI-made media appearing in their timelines. This move comes as the platform revealed that it now features in excess of 1 thousand million AI videos.

Pilot Phase and Launch

This change is being tested over the coming weeks before a full-scale release. This advancement comes amid a increase in AI-generated material, driven by new content generation software.

The Broader AI Trend

It has been noted that nearly a tenth of the fastest-growing content creators on another major platform primarily display content made by AI. A significant portion of this content is deemed “AI slop”, a label for inferior, mass-produced content that is typically absurd or bizarre.

“We know from our community that numerous viewers like content created using AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the option to increase or decrease of that, according to their own choices,” stated a platform representative.

Volume and Proportions

TikTok announced that there are currently 1.3bn videos on its app tagged as made with AI. Overall, more than 100 m pieces of content are uploaded to the platform daily, making AI-generated material a minor portion of its total content library.

User Control Features

Users will be able to decrease or raise the level of AI content they watch by opening the content preference option in the app and picking AI-made media. Additional categories that are already be adjusted under the tool include news, fashion, beauty, and movement.

AI Disclosure Rules

TikTok’s rules require content makers to tag lifelike artificially created content, and it forbids harmful fake videos of well-known individuals or crisis events. Any realistic AI-generated clip that is not labeled can be removed under its community policies.

In addition, the app will from now on apply an artificially created label to content created with its built-in AI features, or flagged by an cross-platform project for spotting AI-generated material. This measure is aimed to stop users from seeking to circumvent the labeling process.

Educational Initiatives

The platform is furthermore introducing a $2m educational fund for experts and institutions to create informative material about ethical AI use. This program will assist educational bodies specializing in teaching computer science.

Content Safety Approach

TikTok has defended its moderation strategy, during controversy over proposals to cut jobs for hundreds of content moderators in the United Kingdom. TikTok is expected to cut hundreds of positions in its user protection division in the UK capital, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.

A company official clarified that people-led review would continue to be important, but artificial intelligence can shield workers by filtering out the most graphic content prior to it has to be seen by staff. TikTok reported a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to intervention by its machine learning processes.

We believe it is crucial to integrate people and machines to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is where a extensive automated help is making a difference work at speed.”
About the author

Tara Harper

Tech journalist and cloud specialist based in Amsterdam, covering emerging tech trends.

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