Wolff Preparing to Divest Shareholding Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to record-breaking success in F1

Toto Wolff is in final negotiations to sell part of his shareholding in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6bn – an unprecedented figure for a Formula 1 squad – following the McLaren team was appraised at £3.5bn in an adjustment to ownership structure last September.

Wolff, who owns one-third of Mercedes F1, plans to divest a shareholding in the region of 5%.

Wolff, aged 53 will remain as team principal and chief executive officer should the deal proceed.

Ownership Structure

Remaining partners in the team are Mercedes-Benz and industrial group Ineos Group, who each also own a third of the company.

A Mercedes spokesperson said: "We are providing no comment on this. The governance of the team stays unaltered, and each shareholder are fully committed to the ongoing success of Mercedes-Benz in Formula One."

Valuation Growth

This arrangement signifies a significant increase in worth of the Mercedes team since Ineos acquired its share for £208m in 2022.

This surge demonstrates the expansion in market values of Formula 1 outfits recently due to the increasing appeal of Formula 1 around the world.

This trend was evident with the success of the F1 movie featuring Brad Pitt, which debuted last summer and earned over $630 million (£458 million) at the box office.

The film represents Pitt's most successful film and the most successful sports movie to date.

Current Standings

The Mercedes team are runner-up in the constructors' championship, behind McLaren, with three races left this season.

Mercedes' primary racer George Russell has secured victory in two of the 21 races so far and is fourth in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a record eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

Tara Harper
Tara Harper

Tech journalist and cloud specialist based in Amsterdam, covering emerging tech trends.